RHS PMAX Campaign

This was one of the most fun projects I’ve worked on—a performance marketing campaign for the Royal Horticultural Society’s online plant shop. I was brought on to handle the full motion and post-production for five ad units, each delivered in 9:16, 16:9, and 1:1 formats for social, display, and YouTube.

The creative was centered around ease of use: showing how simple it is to browse, shop, and get plants delivered right to your door. The videos featured real RHS staff, beautiful shots of indoor greenery, and playful sequences driven by animated search bars and dynamic text overlays.

Working as part of OLIVER+, I owned the complete motion design and post-production workflow for this campaign. From first edit to final exports, I was involved in:

Video editing and building the story from raw footage
Motion graphics and typography animation
Screen replacements and light rotoscoping
Color correction and grading across all versions
Sound design: mixing music, SFX, and ambient moments
Adapting the master edits into 9:16, 1:1, and 16:9 variations
Beyond the technical work, it was genuinely a joy to work with such well-shot footage—lush plants, natural light, and engaging performances made the creative process smooth and satisfying.

Creative Direction & Campaign Strategy - Creative Directors at OLIVER (UK)
Production & Filming - In-house production team at OLIVER
Motion Design, VFX & Post-Production - Ayush Tanna (OLIVER+)
Music - Audio Network