RHS Plant Space

For the launch of The Plant Space, RHS’s new houseplant store at the Bluewater Shopping Centre (Dartford, Kent). I created two large-format motion visuals for OOH display banners within the mall. These videos were designed to catch attention in a busy retail environment, guide people to the store, and visually reflect the range and personality of the space.

“Shop houseplants for every home and everyone.”

Rather than relying on loud motion or flashy type, we leaned into warm lifestyle photography and a gentle animation of botanical illustrations that unfurled across each scene — helping guide the eye and add a sense of organic movement.